In celebration of its 30th birthday, British clothing company Joules has announced that it will launch its first collection of men's formalwear. The collection of suits, jackets, trousers, shoes, shirts, ties and pocket squares, effortlessly blends Joules' heritage style with classic British tailoring. Britsh tweeds and worsteds from the historic mills of Alfred Brown and Abraham Moon and Sons are used in the collection. 

Joules' formalwear collection will be sold exclusively at next.co.uk form July, with prices for jackets starting at £199 and full suits from £249.