Award-winning beauty journalist Anita Bhagwandas has announced the launch of her debut non-fiction book, UGLY. The book asks why our lives are shaped by such limited ideas about beauty, the damage they can do, and how to break free of them for a happier, more inclusive future. 

A melding of history, pop culture, psychology and memoir, the book will examine where beauty standards come from and how they shape what we see when we look in the mirror. It will also feature Anita’s own journey of growing up in South Wales, and her experience as a plus-sized, dark skinned woman of colour working in an industry which, in her words, ‘never loved her back’. 

Publication will be supported by a top-tier publicity, marketing and social media campaign with events up and down the country.

Anita said, “We've all had those moments. The ones where you look in the mirror and nothing feels ok looking back at you. For me, that started when I was a child and created an enduring internal torment about my looks. We’re told that this sadness is just part of ‘being a woman’. We’re encouraged to obsess over it and go to any length to change it, but we’re also ordered to ‘just love ourselves’ from every corner of the internet. But when I started uncovering where these beauty standards started, unpicking why they’ve been perpetuated and unmasking how they’re still being upheld; I felt my sadness alleviate and a sense of injustice start to rise up. This book is about how to finally break free from those limiting beauty standards, because feeling ugly has nothing to do with us.”

Blink will publish in Spring 2022 in Demy hardback, ebook and audio.