Date Posted: Thursday 31st May 2018
Felicities has been appointed to handle the press and publicity for Peruvian high-end fashion brand Juan Arias. Juan Arias focuses on the design of durable, refined and modern jersey collections using Pima cotton and the brand aims to be a positive influence on how clothing is valued today. Juan Arias was established in 2016, and now produces both menswear and womenswear collections. The brand focuses on high quality textiles, comfort and the perfect fit and all collections are created through high-end workmanship. The unique signature of the brand is that it only creates garments in jersey.
The womenswear pieces are refined, elegant in appearance, and are designed to be very versatile, easy to wear, with an extra softness to take you from day to night, so are suitable for going to work, to a dinner or a cocktail party. The collections include jersey dresses, jackets, tops and trousers.
The menswear collections include jersey blazers, trousers, shirts and coats. The collections are made for the modern European man, who aims for quality in all the aspects of his life and accomplishes this by wearing garments made of Pima cotton.