Purple has announced that it has been appointed to handle the PR for customisable fragrance brand Judith Leiber Couture. The accessories designer is launching her first one of a kind fragrance More is More, which allows you to swap between fragrances and mix on the spot with three scents within a 75ml bottle. 

Fragrances include:

• More Gourmand!: Opening with notes of blackcurrant absolute and mandarin. Rich gingerbread and rose petals create a sensual heart, which lasts 12 hours on the skin. Strong vanilla and cashmere woods carry the gourmand, edible notes long into the night.
• More Zest!: Opens with grapefruit, fresh lemongrass and sunny green bergamot. Middle notes include orris, originating from the Iris flower root and Peony. Top notes are of sandalwood and cedarwood.
• More Floral!: With fresh pink pepper and mandarin, giving way to a magnificent bloom of flowers. Ylang ylang and orchid carry the heart of the scent. Coconut wood adds creaminess, while patchouli gives strength, which helps the floral notes last longer.

Judith Leiber Couture's will launch early in 2021 at judithleibermoreismore.com.