Bland has been appointed to raise the UK profile, handling the PR, marketing and social comms on a retained basis for UK provider of commercial juice machines, iSqueeze. Bland has been brought on board to drive awareness for the iSqueeze brand, currently with a strong presence nationwide in supermarkets, cafes/restaurants, convenience stores, hospitals, and gyms providing the latest in juicing technology as well as premium blenders, smoothie makers, and slush machines working with the most reputable brands including Citrocasa and Ceado.

Bland Comms will head up full-service trade and consumer campaigns spanning social, digital, and traditional media, to drive brand awareness for the iSqueeze mission to provide ‘whole fruit health for the nation’, first entering the UK market following the huge success of the concept in Europe. The team will build the brand in the UK, bringing the vision to life helping make fresh juice as popular as coffee for a hit of health on-the-go, bottled fresh in front of customers eyes.