Global parenting retailer Mothercare, in association with Select Licensing, has announced an exclusive design collaboration with internationally renowned British fashion designer, Julien Macdonald OBE. Smile by Julien Macdonald is a new born clothing collection aimed at babies and very young children aged 0-2 years, launching in 70 stores in the UK as well as Mothercare’s Middle Eastern stores. The daywear jersey collection features animal and quirky character prints and playful slogans with the party wear collection featuring some of Julien’s inimitable attention to detail. The collection is a unique mix of high quality and affordable pieces with a soft, premium look and feel that reflects Julien’s creative vision. Prices range from £10 up to £50, with the collection available in select Mothercare stores, mothercare.com and the Mothercare App from 20 April. 

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Mothercare in 'in-house PR'