Haircare brand Kérastase has announced the launch of its first e-boutique, introducing the brand and new products to new and existing consumers. The new e-commerce site will strongly emphasise on the unique in-salon experience. At every step of the visitor's journey, they will be invited and incentivised to experience in-salon rituals and beauty consultations in selective salons across the UK and Ireland. The website will profile top Kérastase salons month by month, and using the salon locator, clients will be able to input their postcode and discover their local Kérastase stockist. The six step hair diagnosis tool ensures that the prescription is matched to their hair needs and easily added to their shopping basket. All orders will be delivered gift wrapped in the brand's signature box, with two free sachet samples and complimentary delivery for the ultimate at home Ritual.
 

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