BEAUTY
Kanye West files trademark for Yeezy beauty, skincare and fragrance
Date Posted: Monday 15th June 2020
It has been reported that Kanye West is looking to expand his brand Yeezy into the beauty business. According to US news website TMZ, Kanye has recently filed a Yeezy trademark that covers beauty, skincare and fragrance products including "make-up, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products and perfumes," in addition to deodorant, toothpaste and scent pine cones.