Karl Lagerfeld has collaborated with toy manufacturer Steiff to launch a limited edition Choupette toy. The plush toy is inspired by Karl Lagerfeld’s famed cat Choupette, who has over 42,000 Facebook fans, over 58,000 Instagram followers and 42,000 Twitter followers. The cuddly soft toy mimics the appearance of the real-life cat, with fluffy white fur, blue eyes and a magnetic mouse companion. With a run of 2,000 pieces, the toy will be available from May exclusively at Karl Lagerfeld stores and Karl.com, and later Steiff stores, Steiff.com and through select fashion and toy retailers. The plush Choupette toy will be priced at €499.

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Karl Lagerfeld in 'fashion & accessories'
Steiff in 'homes, interiors & lifestyle'