Beauty brand Lancôme has announced its collaboration with The National Literacy Trust to create a new programme to tackle literacy skills for disadvantaged UK women ahead of World Literacy Day on 8 September. The Words for Work: Women in Leadership programme aims to break down the barriers to success for young women by improving their literacy skills and confidence.

Lancôme Ambassador, Kate Winslet comments, "Reading and writing, for most of us, is as natural as breathing. But for one out of every seven women in the UK it is not. Lancôme and The National Literacy Trust want to help disadvantaged women to be able to communicate effectively, and help them to secure their first jobs. This is one of the reasons why I appreciate the relationship I have with Lancôme as together, we share a deep-rooted desire to support women in being able to fulfil their hopes and dreams”.

The initiative, which is the first of its kind in the UK, forms part of a global campaign by Lancôme titled Write Her Future, aimed at tackling the literacy crisis affecting the lives of 76 million young women around the world. The project was developed in association with NGO CARE.

The partnership will last for a minimum of three years. It will launch in three schools in London, Manchester and Nottingham in its first year, with The National Literacy Trust running each programme over the course of a full school term. 

The National Literacy Trust will work with the teaching staff at each chosen school to select 25 young women aged 16-20, who stand to benefit most from the initiative, to take part in the full programme. This includes a business immersion day at Lancôme’s offices; teacher-led workshops on areas including formal writing and presentation preparation and delivery; and talks from a panel of role models and inspiring women. 

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