H&M has announced that international pop icon Katy Perry will star in its 2015 Holiday Campaign. Katy will feature in a global TV and print campaign that celebrates the season. Katy comments: "H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with Jonas A°kerlund and Dan Jackson."

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H&M in 'in-house PR'