MEDIA LAUNCHES | FASHION | LIFESTYLE | MEDIA
Ken Downing joins Hearst Magazines ahead of luxury e-commerce marketplace launch
Date posted on DIARY directory: Monday 20th December 2021
Hearst Luxury Collection has announced the forthcoming launch of The Tower: an integrated, contextual e-commerce marketplace made up of four individual stores with one cart, one platform, and shared back-end technology from media brands consumers have come to know, love, and trust for their editorial authority.
Fashion and retail industry veteran Ken Downing has been appointed Chief Brand Officer, Hearst Luxury Collection Commerce, to oversee the vision, creation and marketing strategy of the editor-infused digital retail shopping destination.
The newly launched e-commerce destination will be the shoppable home of Hearst’s four luxury brands in the US, merging content, commerce and community to create an unprecedented shopping experience.
The first store will debut in Spring 2022 with the remaining three stores launching before the end of 2022.
TRY US
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.
