Hearst Luxury Collection has announced the forthcoming launch of The Tower: an integrated, contextual e-commerce marketplace made up of four individual stores with one cart, one platform, and shared back-end technology from media brands consumers have come to know, love, and trust for their editorial authority.

Fashion and retail industry veteran Ken Downing has been appointed Chief Brand Officer, Hearst Luxury Collection Commerce, to oversee the vision, creation and marketing strategy of the editor-infused digital retail shopping destination.

The newly launched e-commerce destination will be the shoppable home of Hearst’s four luxury brands in the US, merging content, commerce and community to create an unprecedented shopping experience.

The first store will debut in Spring 2022 with the remaining three stores launching before the end of 2022.