Date Posted: Friday 16th June 2017
Brioni and Kering has announced the appointment of Nina-Maria Nitsche as Creative Director, assuming creative responsibility of the Italian menswear couture House’s collections and image. Nina-Maria Nitsche joined Maison Martin Margiela in 1989. For the following 23 years, she worked closely with the designer on the creative vision of the House, and after the designer’s resignation, in 2009, she took over the creative direction of Maison Martin Margiela.
Nina-Maria’s long experience and global creative perspective will enable her to reinforce the clarity of Brioni’s identity, emphasise its sartorial values and reinstate its pioneering heritage.
Brioni CEO Fabrizio Malverdi stated: “I am very pleased to welcome Nina-Maria Nitsche to the House of Brioni. Ever since I met her in 1996, I have been impressed by her creative approach, starting from a clearly defined concept and then transforming that into products that accurately resonate with the customer. Her point of view will allow the brand’s core values to prosper and yet inject a contemporary dialogue that will enable Brioni to evolve into the future.”
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