AJC 93 PR has been appointed to handle the press and publicity for haircare brand KhairPep, which is being launched in the UK by Bespoke Hair Care. The brand harnesses K18Peptide, which enters the hair to bind the inner structure of the cortex, returning strength and elasticity to hair and making it healthier. KhairPep is currently the only range of products to currently contain this ingredient and offers: KhairPep Transforme leave-in Serum and KhairPep Transforme Masque, which both work to repair hair damaged by environmental, chemical and thermal damage. KhairPep products are leave-in and should be applied to damp hair after shampooing but before any styling products are used. 

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KhairPep in 'beauty, fragrance, grooming & health'