Kiehl’s since 1851 is partnering with global charity MTV Staying Alive Foundation for the third year running as part of its commitment to philanthropy within HIV prevention. The 2017 ambassador is global music star Leona Lewis, who follows previous notable ambassadors such as Tine Tempah (2015) and Laura Mvula (2016). As ambassador, Leona will represent MTV Staying Alive globally, acting as the spokesperson and face of the organisation to help increase awareness of HIV/AIDS and raise vital funds.

The vocalist has created a limited-edition design with Kiehl’s on one of its best-selling products, Creamy Eye Treatment with Avocado, 28ml, which will be available from June. For each limited edition pot sold, Kiehl’s will give £10 to the MTV Staying Alive Foundation to empower and educate young women on HIV prevention. 

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