Pera|357 has taken on health, beauty and lifestyle specialist Kilpatrick PR to handle the UK PR for its revolutionary range of industry leading, professional haircare products. After working in the hair sector for a combined 75 years and noticing the archaic and outdated formulas available on the market today, the Pera|357 team worked closely with chief scientist and colour chemistry specialist Professor David Lewis, and a team of industry leading hairdressers to create a range of revolutionary professional products. With a focus on less aggressive, kinder formulas and technology, Pera|357 have created two products, changing the face of the permanent hair colour and professional treatment markets as we know them.

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Pera|357 in 'beauty, fragrance, grooming & health'