Essence has been appointed to assist Kinder Bueno Minis with its launch into hair and beauty salons following a three-way pitch. Ferrero, who own the Kinder Bueno brand, has identified the sector as a potentially strong outlet and a major part of the Essence brief is to work within the industry to achieve distribution in conjunction with the sales team. The product is available in resealable boxes of 180 and are individually wrapped, making them an ideal alternative to serve with complimentary drinks in salons. The campaign kicks off with distributor briefings and will continue into a trade media launch.

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Kinder Bueno Minis in 'food & drink'