Klarna has announced the launch of CO2 insights for all shopping purchases as part of its 1% pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratize access to unbiased climate impact information for consumers at no cost or judgement as a first step to help drive awareness around climate change. 

The feature will introduce a seamless experience for users to access carbon footprint insights based on consumer reach. Klarna has partnered with Doconomy, a world leader in providing innovative calculation tools enabling banks and brands to display the carbon footprint of transactions, to provide shoppers with an average kgCO2 value for each purchase. The partnership introduces CO2 data at a global scale and is made available free of charge in the Klarna app. 

Every purchase made through Klarna’s payment methods will include a carbon footprint powered by Doconomy’s Åland Index, reaching up to 90 million Klarna customers, including its growing user base of 18 million monthly active app users. With many partner retailers working hard to improve in this area in numerous ways. In the long run, Klarna aims to further enable consumers to understand the true cost of consumption and provide them with the opportunity to take action.

Klarna has also launched its global Giveone.com platform, bringing to life a 1% pledge for the planet. As part of the initiative, Klarna will allocate 1% of its latest $1bn funding round - a total of $10M - to initiatives supporting the planet.