Take II London has been appointed to handle the press and publicity for knitwear brand Genevieve Sweeney. Using unique yarns and innovative colour blends, the brand fuses contemporary design with traditional techniques that result in a luxurious, high quality finish. Founder and designer of her eponymous brand, Genevieve Sweeney explains  how her passion for knitting began when her Grandparents taught her to knit as a child "I want to show people that knitwear is more than just a jumper. There is so much more that you can do. It’s actually incredibly exciting and the possibilities are endless".  

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Genevieve Sweeney in 'fashion & accessories'