Caroline Comms has been appointed to represent HERD, a luxury sustainable knitwear brand that uses the finest wool in Britain. HERD’s mission is to make endearing, enduring knitwear, to revive & re-energise the traditions of knitwear manufacturing and sheep farming for wool in Britain. Every HERD piece is made from 100% Bluefaced Leicester breed sheep fleece, bought directly from farmers and has travelled less than 300 miles from field to knit and is made within a 150-mile radius of sheep farms. Using only organic detergents and naturally occurring mordants, plant dyes and water, therefore fully circular. Each knit is helping to regenerate farms, communities, and heritage skills, contributing to landscape, animals and soil.