Knitwear brand WoolOvers has announced an extensive rebranding, as it develops its business in the UK and internationally. Founded in 1989 as a small country show brand, WoolOvers now boasts nine, separate, international websites, three of which are fully translated.

Following extensive customer and market research, the recent rebranding will be used as a platform to accelerate growth within the business and attract new customers. These changes are now identifiable in WoolOvers’ seasonal catalogues, re-platformed UK and international websites, refurbished factory shop and updated HQ. The brand is investing heavily in TV and press advertising to debut its new look and feel. The first TV commercial is scheduled to air in Central England at the end of November. A large aspect of the brand’s newness rests upon the new styles and yarns, recently introduced.

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WoolOvers in 'fashion & accessories'