Influencer marketing agency KOMODO will launch a dedicated TikTok arm to the business, and has appointed Abi Hand, former Talent Manager at Fanbytes, as Talent Manager to head up the new division.

The agency aims to bring a new dimension to influencer marketing by assisting brands in the creation of engaging and unique TikTok campaigns. Abi has a background in building and executing creative influencer strategies for global brands such as Amazon Prime and MacDonald's and has continued to utilise her knowledge on the video platform, which has helped set up and manage the UK’s first-ever Tik Tok House in April 2020. 

KOMODO represents talent including Madison Woolley, Malaika Terry, and Sarah Ashcroft.