Pure Public Relations has been appointed to handle the press and publicity for Korean fragrance brand SOOHYANG. Founded by Kim Soohyang, the brand launched in 2014 in Seoul and produces a high-quality range of 100% soy wax fragranced collections that are smokeless-free and phthalate-free. This is the first Korean candle brand launch in the UK and will be showcased at Pure Public Relations’ Christmas in July on 19 July.

Products include candles, wardrobe fragrance wax tablets, diffusers, and room sprays, which are all packed in pink boxes and offer a choice of 33 scents from Sleep Well, New Shoes, Champagne Rose, Girl’s Neck to Risky Citrus, Cherry Blossom, Cedarwood, April Scent, Champagne Supernova to Myeongdong 1898. The brand is also able to customise and personalise fragrances. The scented candles are made with 100% soy wax, phthalate free fragrance oil and is safe for children and animals.

SOOHYANG will be stocked at Fenwicks and on its website to be launched in August.

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SOOHYANG in 'homes, interiors & lifestyle'