TRACE Publicity has been appointed to handle the UK PR activity for the natural Korean skincare brand innisfree. Created on the pristine and preserved island of Jeju, the brand was inspired by the mineral-rich soils which were cultivated into innovative skincare over the past 23 years. Fascinated by the impact of green tea on skin, the brand founder Sunghwan Suh, cultivated its green tea yields after years of research for beauty only which is used in its bestselling Green Tea Range.

The brand currently has 7 ranges, all developed with an eco-conscious approach to preserve the balance of nature and the skin with high-efficacy products, which are Green Tea, Volcanic Clusters, Black Tea, Retinol Cica, Cherry Blossom, Bija and Sheetmasks. innisfree products are available online at cultbeauty.co.uk and in-store and online at Sephora UK.