TRACE Publicity has been appointed to handle all UK PR activity for LANEIGE, the Korean skincare brand rooted in science-based research on the moisturizing mechanism of the skin, offering 5 functional solutions from intense hydration to brightening and anti-ageing. LANEIGE’s product ranges include the Water-Bank blue hyaluronic, the ultimate secret to full repair moisturizing, Lip Sleeping Mask, the brand's best-selling lip care heroes, Water Sleeping Mask, the overnight intense hydration mask, new Retinol for mild but effective anti-ageing care, and Radian C range which utilises vitamin-c ingredients to brighten skin. The products are currently available in the UK via Cultbeauty.co.uk, Beautybay.com, Lookfantastic.com as well as available online and in-store at Selfridges and Sephora UK.