KVD Beauty has unveiled model, actress, singer, and musician Paris Jackson as the new face of the brand, with a first-ever beauty partnership.

Paris Jackson makes her beauty industry debut as the face of the new Tattoo Pencil Liner launch, born from the brand’s #1 liquid liner, now in an ultra-smooth gel pencil. The new Tattoo Pencil Liner is a long-wear gel eyeliner featuring high-impact pigment with a bold matte finish. This versatile pencil is waterproof, transfer-resistant and fade-resistant for all-day wear on the lid or waterline. The liner is 100% vegan and cruelty-free and is launching with 10 shades on 28 April. It will be available online at feelunique.com and in-store and online at boots.com.