BEAUTY
KVD Vegan Beauty rebrands to KVD Beauty
Date Posted: Tuesday 9th March 2021
KVD Vegan Beauty has rebranded to KVD Beauty. The brand was founded by celebrity tattoo artist Kat Von D in partnership with LVMH’s brand incubator Kendo in 2008. This is the bran's second rebrand in recent months and maintains the legacy initials, which it has said now stand for 'Kera, Veritas, Decora,' Latin for 'Value, Truth, Beauty.' KVD Beauty products will remain 100% vegan and cruelty-free, but will now come in new-look packaging, which is nearly 100% fully recyclable.