b. the communications agency has been appointed to handle the PR and communications for the launch of Kylie Minogue's new fragrance; Darling, in the UK. The original Darling was launched in 2006 and the new bottle and pack design reimagine the original through a modern lens: a shimmery pink, sleek bottle, with a lace-textured cap and all the glamour of the original.

Firmenich Perfumer Ilias Eremendis captured the beauty of the original scent architecture but in a modern, vegan formula. Darling is a floral fragrance with top notes of passionfruit, freesia and lychee, a floral heart of lily and boronia flower and a warm, lingering dry down of sandalwood, amber wood and vanilla.

Kylie Minogue Darling Eau de Parfum will launch at The Perfume Shop nationwide from 18 October.