Kérastase has launched its debut hair loss range, Genesis. The new Genesis range offers an in-salon and at-home protocol to help cut down on hair-fall instantly and over time with continued use. The range has been made with protein ingredients including:

• Edelweiss native cells: famous for surviving the harshest climates.
• Ginger root: obtained using a green chemistry method.
• Aminexil 1.5%: to help preserve healthy nutrition deep within the scalp, to help reduce hair-fall at the root. 

The range consists of:

• Hydra-Fortifient, Anti Hair-Fall Fortifying Shampoo: for fine, greasy hair it gently removes sebum and pollution and contains anti-oiliness action. £23.90.
• Nutri-Fortifiant, Anti Hair-Fall Fortifying Shampoo: for thick or dry hair, it strengthens the fibre and provides intense nourishment. £23.90.
• Renforcateur, Anti-Hair Fall Fortifying Conditioner: nourishes the fibre, makes hair easy to detangle and provides lightweight care. £27.50.
• Reconstituant, Anti-Hair Fall Intense Fortifying Masque: provides intense hydration and nourishment, smoothes the fibre and strengthens the hair. £36.40. 
• Defense, Anti-Hair Fall Fortifying Blow-Dry Fluid: heat protection up to 220°C and provides anti-breakage protection. £27.50.
• Forifiant Anti-Chute, Daily Anti-Hair Fall Fortifying Serum: clinically proven to help improve the barrier function of the scalp, giving resistance to hair-fall and creating the optimal environment for growth. £49.
• Cure Fortifiante Anti-Chute, Anti Hair-Fall Fortifying Cure For Intense Periods Of Hair-Fall: the unique concentration of targeted ingredients found in the Ampoules acts as a shot of pure actives. After six weeks of use, the Ampoules are clinically proven to minimise hair loss, slow down the shedding process and help re-anchor the hair fibre to the root. £49.

Kérastase's Genesis range is now available from kerastase.co.uk.