BRANDstand Communications has announced that it has been appointed to handle the PR for enzymatic whitening toothpaste L.A. PACIFIC. The unique formula is enamel-safe which therefore causes zero tooth sensitivity, as well as being one of the lowest levels of abrasion on the market and removes 82% of stains in just 2 minutes. The toothpaste includes a finely milled Pacific Sea salt which acts as a gentle abrasion. To lighten, California opalescent crystals act as optical filters, leaving a subtle opal hue on the teeth for your smile to appear instantly white.