La Prairie announces partnership with Art Basel
Date Posted: Wednesday 1st February 2017
In 2017, Swiss luxury skincare brand La Prairie will partner with Art Basel, the leading art platform, in a first-of-its-kind partnership. As part of this initiative, La Prairie will be present in Art Basel’s Collectors Lounge throughout the duration of the fair, where VIPs will have the opportunity to experience the La Prairie universe and enjoy customised La Prairie treatments. Using rare, precious ingredients, La Prairie was founded on the belief that the scientist’s creative process is akin to that of the artist.
In addition to establishing the partnership with the art fair, La Prairie will also mark the 30th anniversary of its Skin Caviar. To celebrate the occasion, La Prairie plans to collaborate on a scientific and artistic innovation with a select group of contemporary artists, to be announced at a later date. Art Basel will take place from 15-18 June.
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La Prairie in 'beauty, fragrance, grooming & health'