Men's grooming brand, LAB SERIES has announced the launch of MAX LS Power V Instant Eye Lift. The new eye cream is designed to defy the visible signs of ageing, which often show up first on the thin skin around the eyes. For the first time, this patented LS Power V Technology is available for the eye area. The high-tech moisturising treatment delivers five key actions to instantly give skin a tighter, firmer feel and a smoother, more youthful appearance. The Max LS Power V Instant Eye Lift is now available from £43 from labseries.co.uk and at speciality stores nationwide from 15th January, 2018.