Date Posted: Monday 9th January 2017
The Proactiv Company owned skincare brand Proactiv+ has appointed Label PR to manage all UK influencer outreach, press and publicity - as well as appointing the agency’s social media division to handle all social channels for the brand. The Proactiv Company is a joint venture between Nestlé Skin Health S.A., a global leader focused on science-based solutions for skin health, and Guthy-Renker LLC, a direct marketing company.
Proactiv+ is a three-step system that targets breakouts to clear skin of spots and pimples and keep it clear. Previous brand ambassadors include Jorgie Porter, Olivia Munn and Julianne Hough as well as past faces such as Justin Bieber, Katy Perry and Maroon 5’s Adam Levine. The brand is available at proactiv.co.uk as well as Boots stores nationwide. A 30-day supply of the core 3-step systems starts from £19.99. Label PR has been tasked with publicising the brand’s entire product range of skin care, accessories and concealers.
In addition to the vast digital brief including developing an influencer community of Proactiv+ advocates, Label PR will handle Proactiv+’s national press office, covering product placement, news generation, celebrity seeding, product launches and events.
In addition, Charlotte Waller has been promoted from Account Executive to Senior Account Executive at Label PR.
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Proactiv+ in 'beauty, fragrance, grooming & health'