LABEL PR have announced the launch of a new diverse, social-first management division. The move follows a successful decade working on fashion, beauty and lifestyle campaigns for global brands.  Alongside representing social-first talent, the agency will continue to grow its brand roster and work with clients such as Proactiv Skincare, Regatta Great Outdoors and Lavish Alice – with new client wins to be announced in the coming weeks. 

The LABEL team will help creators develop their personal brand, guide their individual narrative and offer creative solutions across social management, brokering partnerships, publishing and events.” 

Jessica Thornton, LABEL Director, said: “As we evolve as an agency, we’re excited to continue identifying and working with exciting content creators across all categories – now from an advantageous brand and management perspective. We’re especially driven to find emerging storytellers and influencers looking to amplify their message of diversity and inclusivity – including BAME creators, LGBTQIA voices and plus-size influencers. 

To further underpin the agency’s commitment to diversity within the industry and across its influencer management and brand reputation divisions, LABEL has announced two opportunities for creators and brands.  

Almina Wilson, LABEL Director, adds: “As a first step of many, LABEL’s Directors want to offer mentorship to two BAME graduates who want to break into the PR, marketing and influencer industry where the team can share industry contacts and knowledge...The agency also wants to offer one black female-founded business within LABEL’s fashion, beauty and lifestyle specialisms, pro bono PR support for one year – whether it’s a new launch next year or more immediate help, the agency is at hand. Applications and more info can be found via LABEL’s Instagram.”

A new website marks the beginning of LABEL’s social-first management arm and offers details on applications for creators and brands alike.