Leading French pharmacy brand Laboratoire SVR has announced its UK launch and appointed Wizard Publicity to handle the launch and ongoing communications. Recommended by pharmacists and prescribed by doctors, SVR combines the needs of sensitive skin while also providing some of the most highly concentrated formulas of any dermatological brand on the market. Created in 1962 by husband and wife pharmacists, SVR was one of the first brands to bridge the gap between medical, problem-solving treatments and cosmetic skincare. The result is a range of products formulated for maximum efficacy and gentleness that irrefutably improves the skin whatever the skin-type. 

Hero products include the Hydracid C50 Masque Eclat, a unique micro peeling radiance-boosting mousse mask and Topialyse Huile Lavante, the first micellar cleansing oil for fragile skin.  Laboratoire SVR will launch in January 2018.