Lacoste collaborates with Minecraft on a collection of new essentials designed for Spring/Summer to express everyone's style in the real or the virtual world. Minecraft now offers a 360° wardrobe for men, women and children, where the ready-to-wear and accessories are presented with the pixelated graphics of the game. The Lacoste x Minecraft collection merges the codes of both brands. It mixes mythical pieces from the crocodile brand (printed polo, monochrome sweatshirt, cap featuring a big crocodile) and more sportswear elements (logoed sports bras and tapered leggings). The crocodile has been redesigned and pixelated by the Minecraft Creative Studio and iconic quotes from both brands around the notion of play are featured on the collection’s key pieces. The collection was unveiled on Saturday 12 March with an event at the E-Spot. The Lacoste x Minecraft collection will be available from 16 March online and in UK stores from 23 March. The Croco Island map is already available in online version of Minecraft, DLC version will be available on 15 March.