LACOSTE has announced an apparel and footwear collection rooted in innovation and heritage with Boston-based retailer Concepts; a leading American brand that has led the blending of the cultures of street, skate and fashion, long before such merging was commonplace.

In their first partnership together, LACOSTE and Concepts mark a union of two distinct, but connected histories and by the shared values of commitment, expertise, invention and excellence. To celebrate this history, LACOSTE has tapped Concepts to reimagine the heritage shoe into a new footwear icon, the Storm 96, which will see a limited-edition release of 650 pairs globally.

This new icon retains the retro mood of the original nineties shoe while adding contemporary details that speak to Concepts’ expertise in the sneaker space. The shoe features details such as an iridescent Concepts x LACOSTE logo, affine leather uppers which sit alongside hits of mesh, dynamic gold-tipped laces, and interchangeable tongue-tags.

There is one patch to mark each Concepts location worldwide, all of which can be stored in a bespoke pouch in the tongue of the shoe to allow for on-the-go changes. The collection’s packaging nods to the Boston Evening Transcript story which defined  LACOSTE's history and logo.

The Concepts x LACOSTE collection will launch on August 14 2020 across the US in Concepts stores in Boston, New York and Los Angeles and online via lacoste.com and cncpts.com. It will also be available at Concepts locations in China and Dubai and on lacoste.com in Europe.