Date Posted: Wednesday 4th December 2019
Lalique Group has announced that it has signed an exclusive licensing agreement to create fragrances for Italian menswear couture house Brioni. Lalique Group, who also has the license to Jaguar Fragrances and Bentley Fragrances, will manage the creation, development, marketing and worldwide distribution of Brioni fragrances.
The first Brioni scent under the licence is planned for the fourth quarter of 2020 when Brioni will celebrate its 75th anniversary.