Lalique Group, which is active in the creation, development, marketing and worldwide distribution of luxury goods, has announced a worldwide perfume licensing agreement with global fashion brand, Superdry, in a deal brokered by IMG.

Under the terms of the agreement, which will initially run through 2032, Lalique Group will exclusively create and distribute a collection of women’s and men’s perfumes for Superdry, with the first fragrance being launched in spring 2024. Building on Superdry’s reputation within key markets including the UK, US, Europe, and Asia, the fragrance will be distributed and marketed through Lalique Group’s global distribution network.

With the new licence for Superdry fragrances, Lalique Group is expanding its existing perfume portfolio, which includes the brands Lalique Parfums, Brioni, Jaguar Fragrances, Bentley Fragrances, Parfums Grès, and Parfums Samouraï.