Milk & Honey PR has been chosen by luxury swimwear brand, Lanuuk Swimwear, to run its international press office and digital activity. Founded in 2018 by two women from differing international backgrounds and experiences, Lanuuk aims to redefine full-coverage swimwear. Guided by the belief that beauty is diverse and ageless, the brand seeks to empower women to feel confident and beautiful in their bodies by expanding their choice of swimwear.

Milk & Honey will deliver a focused content and social strategy to build discoverability and position Lanuuk as the go-to brand for fuller coverage swimwear, highlighting its commitment to quality, inclusivity and empowerment. Following a refresh of the brand’s website, the agency will promote Lanuuk’s unique product range and launch its new collections to market using creative campaign moments, influencer seeding and partnerships. The team will be led by Associate Partner, and Head of Digital, Imogen Wallis, alongside Client Director, Sanjiv Winayak.