b. the agency has been appointed to handle the UK PR + communications for the world’s first recycled lash brand, Eyecha. The brand has also been shortlisted for Best New Breakthrough Brand, Best New Disruptor Brand and Best New Sustainability Pioneer at the Pure Beauty Global Awards.

Eyecha is the world’s first true eco lash brand, not only making the lash with recycled materials, but also ensuring 100% recyclable packaging and a focus on plastic reduction. Sustainability is at the forefront of the brand’s initiatives, and this is evident through their slogan Reuse, Recycle, Replant.

The range includes unique handmade eyelash designs, tailored to each eye shape and desired look, from romantic wispy to volume and length. Adding to their sustainable credentials, each eyelash is reusable up to 15 times making them the ultimate eco addition to your beauty routine. 

b. the agency will be working closely with Eyecha to strengthen and communicate the brand’s mission to help make the eyelash industry more sustainable.