Laura Ashley, which is celebrating its 70th anniversary year, has partnered with vintage clothing brand, Joanie, on a capsule collection. The heritage brand provided Joanie with unrivalled access to its iconic archive to inspire the 29-piece collection which includes dresses, shirts, jumpsuits, jackets and accessories. Utilising classic prints from Ffion Blackberry to Peacock Damask, and Victorian-Edwardian silhouettes, the range captures Laura Ashley’s signature romantic aesthetic. It features velvet party frocks, floral prairie dresses and Edwardian-inspired high-neck blouses, harnessing the growing consumer demand for fashion that evokes nostalgia. The collection celebrates styles from the past while offering a fresh take with new fabrics and inclusive sizing. The launch continues Laura Ashley’s licensing expansion into fashion and cements its authority as a British brand with timeless appeal.

Prices start from £15.00 RRP, and the range is available online exclusively at joanieclothing.com.