Laura Ashley has partnered with NEXT to reintroduce Laura Ashley's home products online and in stores nationwide. With over 65 years of design excellence, the Laura Ashley brand is synonymous with iconic prints and quality homeware, inspired by their British heritage. Laura Ashley is set for an uplifting evolution, relaunching under new owners, Gordon Brothers and a new retail partner for home, NEXT.

Simon Wolfson, CEO at NEXT said: “NEXT is delighted to be partnering with Gordon Brothers and the Laura Ashley team to relaunch this iconic British brand. We believe that the combination of the design vision of the Laura Ashley team alongside NEXT’s online and retail infrastructure can combine to revitalise this world class brand.”

Laura Ashley home products are set to arrive online, hosted on NEXT’s main website, during Spring 2021. The range will also be showcased in selected NEXT stores, with designated branded zones.