Fluorescent PR has been appointed to work with Laura Geller New York. The agency will produce a press launch for the brand to highlight the new product development launches for 2016. The New York-based make-up artist Laura Geller has been in the industry for more than 30 years, first as a celebrated MUA, and then as the founder and creative force behind her eponymous brand. Laura Geller New York offers a complete tool kit of products with great textures, colours and the most advanced formulas. The products are inspired by Laura’s New York roots but hand-crafted in Italy, and the Baked Collection features intense pigments whipped into a decadent cream, then baked on terracotta tiles to ripen and intensify colour vibrancy. The brand is available in the UK via QVC, as well as at select House of Fraser and Debenhams Department Stores, online at Feelunique Beauty, Cult Beauty, Escentual and Beauty Bay. Fluorescent PR will be working with the Mark McDonald Consultancy on the Laura Geller New York brand.

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Laura Geller New York in 'beauty, fragrance, grooming & health'