Fashion brand Lazy Oaf has announced a collaboration with YouTube web-series Don't Hug Me I'm Scared. The collection, launching online and in-store on 22 January, features playful prints, tactile knits and interactive zips, showcasing Don't Hug Me I'm Scared's distinct tone of horror comedy and deadpan catchphrases. The original brainchild of UK artist/animators Becky Sloan and Joe Pelling, the popular YouTube show reads like a dystopian puppet parody of Sesame Street. The collection offers a number of fun styles for men and women, as well as a selection of accessories. Womenswear showcases childlike motifs and textures reminiscent of art school, where interactive details like 3D zips are a sharp focus. The menswear key pieces include the 'yellow guy's dad' rich cotton tee, and Duck Pocket T-Shirt. 

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Lazy Oaf in 'fashion & accessories'