Date Posted: Thursday 3rd March 2016
Coffin on Cake PR has been appointed by Lee Cooper to manage the global launch of the brand's premium selvedge denim range, MADE IN ENGLAND. The agency will lead on all fashion focused trade and consumer communications and strategy throughout the UK, while directing key territories globally with launch events planned in London, New York and Paris. Produced exclusively in England, the MADE IN ENGLAND collection encompasses three cuts for men and three complimenting styles for women, positioned for the premium denim market and offered exclusively to a limited number of leading denim retailers globally. Coffin on Cake will also launch and manage relevant social media channels for the brand, with authentic daily content, tone of voice and proactive engagements.
Lee Cooper in 'fashion & accessories'
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