Date Posted: Monday 22nd October 2018
Heritage-led denim brand Lee Jeans has appointed Fabric PR to handle all UK communications. Established by Henry David Lee in Salina, Kansas in 1889, Lee Jeans pioneered American workwear during an era when the US was leading the charge in domestic industrialisation. Fast-forward 129 years and Lee Jeans continues to assert its dominance in Americana-inspired workwear via its 101 range, as worn by countless Hollywood icons including Marilyn Monroe, James Dean and Paul Newman, whilst underlining its commitment to denim-led innovation through its contour-enhancing Body Optix collection for women.
Fabric PR will spearhead a publicity campaign aimed at amplifying all Lee Jeans collections in the UK via print and digital PR, content development, event-led publicity and influencer marketing. Lee Jeans will be on view at the agency's SS19 Press Day on 24 October - see DIARY dates.