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Leighton Denny MBE announces a return to the Leighton Denny Expert Nails brand

Date posted on DIARY directory: Thursday 11th June 2020

Leighton Denny MBE returns as head of Leighton Denny Expert Nails

Leighton Denny MBE announces his return to the Leighton Denny Expert Nails brand. Founded by Leighton Denny MBE in 2005, the brand celebrates its 15th Anniversary on June 30 2020 with some exciting news – after five years concentrating on other projects, and after many years of negotiation, Leighton himself has agreed terms to be once again back at the helm and in full charge of the brand. Leighton Denny Expert Nails is now manufactured by Prestige Personal Care. Over the next 12 months Leighton will be taking over full control of the Leighton Denny Expert Nails brand and licences and he is currently looking at all aspects of the business and new business partnerships.

In 2015, after ten years of hard work both as Chairman and as Creative Director of the brand, overseeing everything from packaging and componentry to NPD, ad campaigns and PR as well as promoting and presenting on QVC, Leighton decided it was time to take a step back from the day to day management and from being the face in front, and the driving force behind, the brand. He went on to create other, multi-award-winning brands – Lip Dual, Light & Dark Fragrance and Sun Believable.

Leighton Denny MBE says, “This brand is my DNA and was born of almost two decades very literal ‘hands-on’ salon experience... I feel reinvigorated and so excited to get going again. I’ve had an exciting roller-coaster journey with my business partners to get to this point and we all learned a lot from each other, but now it’s time to take the brand to the next level. When I created my on-line store, LDB (ld-boutique) it was one of the earliest platforms using social media to communicate directly with our customers. Technology means I can have the same ‘sit down, hands-on’ experience I had with my original salon customers and it allows me to understand my customers and their needs which in turn helps me to educate them on my brands. I have an open dialogue with customers and will bring that knowledge and experience back to Leighton Denny Expert Nails - to be educational, open, honest, creative, groundbreaking and full of my heart and soul with which it was originally created. And continue to be a huge success!”


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