Date Posted: Thursday 7th March 2019
Peer-to-peer recommendation app, LetsBab has announced its UK and US launch and appointed MSLGROUP London to handle its press and publicity. The London-based app and marketplace enables a new and direct relationship between brands and their most passionate customers, allowing users to shop and share what they love with their friends, family and trusted community, whilst rewarding them for doing so. The platform does not require users to have a social footprint, just a desire to discover the latest brands and products.
In addition to being rewarded for making recommendations, consumers have the option to share their reward and pay-it-forward. Through LetsBab, charities can increase awareness across a wider demographic, raise funds and engage with an audience.
LetsBab offers a unique proposition for retailers looking to evolve their marketing strategies, by building direct relationships with their consumers. All brands featured on the app at launch were nominated by users as those they would most like to recommend to friends and family. Brands featured currently include: APL, Coach, ASOS, NFD, Rixo, boohoo, Hunter and Mothercare.