Levi’s has announced TV presenter, Maya Jama, and British singer-songwriter, Mahalia, as the faces of its Autumn/ Winter 2021 campaign. Captured in a series of playful films and stills by Lou Jasmine, the pair wear the latest 70s High range, the iconic 501® jean, and Ribcage jeans, styled with the brand’s seasonal essentials.

Both women proudly discuss their approach to buying quality products that are timeless in style and durable, something that has been instilled in them from a young age, “my mum used to say, buy cheap, buy twice”, exclaims the award-winning singer, Mahalia.